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Nonprofit Registration Now Open for Midlands Gives

Tenth annual online day of giving supporting nonprofits will take place Tuesday, May 2, 2023.

Nonprofit registration is now open for Midlands Gives, the annual 18-hour online giving challenge and online giving platform hosted by Central Carolina Community Foundation. This year’s Midlands Gives Day will be on May 2, 2023. Nonprofits can register through February 28, 2023, at www.MidlandsGives.org.

In its tenth year, Midlands Gives Day will serve as a celebration of everyday philanthropy filled with prizes, matching funds and more. The annual event brings the Midlands together to raise money and awareness for local nonprofits to amplify their impact, provide vital public services and improve the quality of life in the community.

“Midlands Gives allows individuals to invest directly in our community by supporting the nonprofits that are essential to the success of our region,” says JoAnn Turnquist, president and CEO of Central Carolina Community Foundation. “The Midlands Gives platform is a tremendous vehicle for nonprofit organizations, empowering them to showcase their impact and build capacity.”

Since 2019, the Midlands Gives website has served as a year-round online platform connecting nonprofits with donors. Midlands Gives Day brings the region together as one community, raising money and awareness for local nonprofits to amplify their impact, administer vital public services and boost the quality of life in the Midlands. Since its inception in 2014, Midlands Gives has raised more than $19.7 million for hundreds of local nonprofits. In 2022, Midlands Gives Day raised over $3.73 million for 540 nonprofits.

Updated Registration Process for Midlands Gives Platform

Registration for returning nonprofits is as easy as logging into their existing profile, updating their information and signing a participation agreement.

Nonprofits that are new to Midlands Gives must submit the online application by February 28 to participate in Midlands Gives Day 2023.

Approved nonprofit profiles will remain active on the website and eligible to receive donations until the following year’s registration deadline.

As part of Midlands Gives participation, nonprofits receive access to hundreds of dollars’ worth of capacity-building trainings, support from fundraising professionals and online resources to help strengthen their fundraising and marketing strategies for only a $10 technology administration fee. As always, 100% of each donor contribution goes to the donor’s selected nonprofit, after a 2.2% credit card fee and 2.8% technology fee from Neon One, the platform provider. Donors have the option to cover the combined 5% fee at checkout. In 2022, 76% of donations had their fees covered by donors at checkout.

Features and Resources to Help Nonprofits Succeed

Midlands Gives provides a year-round virtual platform for nonprofit organizations to increase awareness, donors and dollars all within one campaign. Nonprofits can create an extensive, yet cost-effective outreach campaign using features including the following:

  • Added demographic information to identify Black-led and Black-benefiting nonprofits, in alignment with the goals of the Foundation’s African American Philanthropy Committee.
  • Earlier access to videos, tools and resources to help prepare for giving day.
  • Capacity-building training to help improve and build the skills and knowledge to set organizations up for giving day success.

Make an Impact: Join the In Good Company Network

Corporate and community partners are a foundational aspect of Midlands Gives. Through matching gifts, prizes, bonus pools, and gift amplification, businesses throughout the region come together to magnify community giving. With a passion to serve local organizations and groups here in the Midlands, partners provide crucial support and awareness to Midlands Gives, inspiring individuals throughout the region to invest for impact in their community. To become a member of the In Good Company Network, contact the Foundation at 803-254-5601.

For more information on Midlands Gives 2023, visit www.midlandsgives.org.

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