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The History of August 28

The fifth annual Give 8/28 — a national time of financially supporting Black-led and Black-benefiting nonprofits — is scheduled for Sunday, August 28 through Wednesday, August 31, 2022. Central Carolina Community Foundation continues to celebrate August and encourages the community to participate in financial giving to these organizations.

The Give 8/28 initiative is led by the Young, Black and Giving Back (YBGB) Institute in Washington, D.C. and builds upon the momentum produced through August, which is Black Philanthropy Month.

Dr. Jacqueline Bouvier Copeland, CEO of The Women invested to Save Earth Fund, founded Black Philanthropy Month in 2011. The program is celebrated globally and works to elevate African-descent giving and funding equity.

While August is devoted to Black Philanthropy, the date August 28 not only culminates Black Philanthropy Month but also has a historical meaning.

Ebonie Johnson Cooper, YBGB Institute Founder, began Give 8/28 in 2018. The enterprise has grown significantly since and leverages online fundraising and crowdfunding tools to benefit Black nonprofits.

August 28 is now a day of advocacy for Black communities but still has a significance that dates back to the 1950s. Emmett Till was brutally murdered at 14 by three white men on August 28, 1955, which would become a critical turning point for the civil rights movement.

In 1963, Dr. Martin Luther King Jr. gave his “I Have a Dream” speech on August 28. And then, in 2005 Hurricane Katrina tragically hit Louisiana leaving devastation and disproportionally impacting Black residents.

In more recent history, Barack Obama became the first Black man ever to accept a nomination for president on August 28, 2008. These four events along with the current movement for equity emphasize the importance of investing in Black community leaders.

The Community Foundation proudly supports these Give 8/28 and welcomes community members to support more than 130 local Black-led-and-benefiting nonprofits on the Midlands Gives year-round giving platform.

Additionally, the Community Foundation’s African American Philanthropy Committee is awarding up to $10,000 in prizes to Black-led and Black-benefiting nonprofits that raise funds on Midlands Gives throughout August.

More information about Black Philanthropy Month and Give 8/28 can be found here.

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